Innovation

PROCESS

Detmold LaunchPad puts understanding at the core of its product design and innovation process. Understanding the needs of the customer and that of the end user is the foundation of the processes we move through to create a packaging solution.

UNDERSTAND

The LaunchPad process begins with gaining a thorough understanding of the customer’s needs, perceptions of products, functional requirements and background stories that can inform possible solutions. Exploring the end-users experience and understanding customer brand implications can help create alignment with customer expectations. This early stage often involves store visits and production line inspections to enhance first-hand understanding of the brief.

IDEA GENERATION

The specialty skills and creativity of LaunchPad’s in-house design teams are used to generate concepts and designs which address the agreed identified customer needs. The concept and product development process may focus on developing a design that appeals to specific parts of the customer needs or may be a more holistic approach right from the outset. Typical outputs of this stage would be several concept options for consideration by the customer.

REFINE 

Customer feedback then drives adjustments in the designs by LaunchPad. Once concepts have been approved, the engineering detail and design is refined for manufacture and assembly to ensure the packaging is fit for purpose. This is done through prototype and sample testing and review, firstly internally, and then in the market. A key output of this phase is the material confirmation and production information required for costing the manufacture of the tooling and production of the packaging.

IMPLEMENT

As a manufacturer LaunchPad then hands over to the Product Introduction team whom project manage the manufacturing and supply of the product. LaunchPad’s team fully supports customers through the transition from prototype through to volume production and assists with setting up quality standards, validating tooling and establishing production procedures. We also monitor regulatory requirements to ensure all safety and quality standards are met, support product testing, production certification and audit programs. 

70 years of manufacturing skill and experience, combined with extensive technical knowledge of materials flows back into the entire integrated process.