Case Studies

Challenge

The Bread & Butter Project provides skills and confidence to those seeking refuge and asylum.

As Australia’s first social enterprise bakery, 100% of their profits are reinvested into training refugees and asylum seekers to become professional bakers.

With a mission to shape loaves for customers to eat and feel good about, alongside shaping lives, The Bread & Butter Project was looking to align their packaging solution to a sustainable option that their customers could feel good about, too.

In looking for a bag to better align with their brand, The Bread & Butter Project needed a quality and sustainable solution. 

Process

Detpak worked with The Bread & Butter Project to understand their packaging functionality needs and help them move from plastic to paper.

Requiring a bag to keep their bread fresh and have it on display for their customers, The Bread & Butter Project wanted a sustainable packaging solution which wouldn't compromise on functionality.

As their product is available from select Woolworths Metro and Harris Farms stores, their new packaging needed to be made from a renewable resource and offer customers a recyclable solution.

Working with Detpak, The Bread & Butter Project selected a stock product to suit their needs, and utilised Detpak's custom print capabilities to brand their bag.

The print quality paired with the Australian made bag promoted a premium solution for The Bread & Butter Project. 

Impact

Just as the loaves are improving the lives of refugees and asylum seekers, now The Bread & Butter Project’s customers can feel good about the packaging the bread comes in.

The high quality, sustainable paper bag provides a product solution to match the premium artisan bread offered by The Bread & Butter Project.  

As The Bread & Butter Project look to expand their presence and their positive impact on the lives of refugees and asylum seekers, their bread is being enjoyed by more people than ever before.