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News

Detpak was the Official Sustainability partner for the Melbourne Marathon, supporting the event with our RecycleMe™ cups to guarantee all cups on the running course were collected for recycling, allowing the valuable paper fibres to live again.

Like a marathon – we know there is a lot of work involved in offering a truly sustainable solution for takeaway cups. While it is a feat making it through all the necessary preparation and feeling ready to take on such a big challenge – there are no medals for just making it to the start line.

Take the example of this local running event. The organisers have prepared for a sustainable cup offering and gone with a cup design that allows their cups to be composted.

This is a better alternative than designing a plastic cup that would have gone straight to landfill.

But, this is only the start. Sitting next to the cups is a bin. Going to landfill.

Take the example of this local running event. The organisers have prepared for a sustainable cup offering and gone with a cup design that allows their cups to be composted.

This is a better alternative than designing a plastic cup that would have gone straight to landfill.

But, this is only the start. Sitting next to the cups is a bin. Going to landfill.So the Design phase of the product has been considered, and in this case, a sustainable design has been sought.

But what about the Consumer? How are they educated through labelling or signage about how to appropriately dispose of their cup to ensure it ends up in the right place to be composted, as intended in the design?

Or the Collection? Where are the logistics to match the cup design to ensure the cup can make it to a commercial composting facility?

Or considering Recycling? In this instance, the design of the cup means it has just one life before it is put into the ground. Is this the most valuable use of the material that went into this product?

And how about the End Market? Is there a demand for what the material of this cup ends up being, in this case, compost?

There is a lot to consider when it comes to offering a sustainable cup option.


At the Melbourne Marathon, we were proud to provide RecycleMe™ cups.

The Design of these cups incorporates a next generation lining, allowing the valuable paper fibres to be separated in the recycling process so they can live again.

A Consumer is educated about the cup in the product labelling and on the collection station, allowing them to learn about why this cup is different.

A specially designed system supports the Collection of these cups. In the case of the Melbourne Marathon, we worked with event organisers to ensure that not only were Collection Stations made available, but a city sweeper assisted in collecting cups on the course to ensure 200,000 cups were collected for recycling.

Recycling the cups means that the valuable paper fibre can live again.

And being a high-quality fibre makes our cups strong, this is a valuable resource which has demand for an End Market.

The Australian Packaging Covenant states, “Packaging design, consumer and industry disposal and collection practices must all evolve in parallel to effectively bring about the system change required for a circular economy for packaging.”

Offering a sustainable solution is about more than the design of the product. How does your packaging stack up?